PRESIDENT + PARTNER
Having founded a successful social media and digital media agency at 26 years old, entrepreneurship and out of the box thinking is part of Dara’s DNA. As an early adopter of social media, Dara combined her fashion and beauty experience to help iconic brands launch and manage their digital strategy. With a keen understanding of what drives, inspires, and influences, Dara creates innovative high impact media campaigns that deliver strong ROI and results that move the needle.
A fresh thinker and well experienced in the business of luxury goods, Dara’s past industry experience includes buying, sales and press for internationally acclaimed brands, launching star-studded events, creating national campaigns, spearheading creative social media activations and executing luxury store openings for companies such as Kiki de Montparnasse and Donna Karan. Other clients have included Naja.co, Roni Blanshay Jewelry, CVS, Pantene, Skype, Laura Mercier, Shiseido, Tumi Luggage and St. Ives.
At Wunderlich Kaplan Communications, Dara focuses on big-picture client strategy, influencer marketing and buzz-generating campaigns as well as acting as the behind-the-scenes expert on top beauty, luxury and lifestyle accounts. Dara is also an established beauty writer, globe-trotting travel editor, jewelry designer and a lover of all things that sparkle! With a strong case of wanderlust, when not working you will find her climbing to the top of a mountain, wandering through an ancient city or exploring a far flung beach.